PROBLEM STATEMENT
Creating a new OTT platform for Beach Soccer fans. Transforming the old website in a new exciting experience.
Beach Soccer aveva già un sito informativo dedicato alle leghe maschili e femminili di beach soccer, ma sentiva la necessità di evolversi verso una piattaforma digitale più avanzata, che potesse offrire contenuti video in diretta e on-demand. The client expressed the need to create a complete and engaging digital experience for fans, making the site not only a source of news, but also a destination for experiencing beach soccer in real time.
GOAL
The main objective was to reinvent the positioning and visual representation of Beach Soccer TV, taking into account the visual style of the existing institutional website.
The first screen is where users first come into contact with the website, so it needs to be truly meaningful. Like all OTT platforms, we decided to go with a dark mode design, so it was very important that (given the light institutional nature of the site) this change would not be problematic for users.
Visual impact: Creating a visually striking platform
Move users: Moving users from the institutional website to the OTT platform
Convert visitors to subscribers: Converting visitors into users who purchase a subscription
PROBLEM STATEMENT
Creating a new OTT platform for Beach Soccer fans. Transforming the old website in a new exciting experience.
Beach Soccer aveva già un sito informativo dedicato alle leghe maschili e femminili di beach soccer, ma sentiva la necessità di evolversi verso una piattaforma digitale più avanzata, che potesse offrire contenuti video in diretta e on-demand. The client expressed the need to create a complete and engaging digital experience for fans, making the site not only a source of news, but also a destination for experiencing beach soccer in real time.
GOAL
The main objective was to reinvent the positioning and visual representation of Beach Soccer TV, taking into account the visual style of the existing institutional website.
The first screen is where users first come into contact with the website, so it needs to be truly meaningful. Like all OTT platforms, we decided to go with a dark mode design, so it was very important that (given the light institutional nature of the site) this change would not be problematic for users.
Visual impact: Creating a visually striking platform
Move users: Moving users from the institutional website to the OTT platform
Convert visitors to subscribers: Converting visitors into users who purchase a subscription
Visual Consistency and Enhanced User Experience
The color palette and typography from the institutional website were preserved to ensure immediate brand recognition, even on the new platform. Shades inspired by the sea, sand, and the dynamic energy of beach soccer were carefully chosen to maintain a strong visual connection to the sport.
To enhance the overall user experience, the navigation was designed to be intuitive and seamless. This allowed visitors to effortlessly access live events, on-demand games, match highlights, as well as detailed information about teams and players, ensuring a smooth and engaging viewing experience.
Simple payment flow to access content video
The user can freely access the platform and view all free content without registration. When trying to view freemium content, they are prompted to register for free if not already registered, they’re redirected to sign up or log in. Once logged in, they can access freemium content directly.
Premium content requires both registration and the purchase of a content package. If the user hasn’t purchased one, a paywall appears with package options and a checkout process. After completing the payment, they receive a confirmation email and are redirected to the content. From then on, they can access all premium content included in their package until it expires.
A new customized experience for Beach Soccer's OTT platform
Year:
2023 - 2 Months
Core responsabilities:
Visual design, User interface
Output:
Website
Credits:
HiWay Media
PROJECT OVERVIEW
Beach Soccer Worldwide (BSWW) is the official organization that manages and promotes beach soccer globally, recognized by FIFA
Beach Soccer Worldwide (BSWW) is the official organization that manages and promotes beach soccer globally, recognized by FIFA. Founded in the 1990s, it is based in Barcelona and focuses on Organize international beach soccer tournaments, both men's and women's (such as the Euro Beach Soccer League, Copa Libertadores, Intercontinental Cup, etc.),
promote the development of the sport worldwide, including through youth programs and local initiatives, collaborate with FIFA to organize the FIFA Beach Soccer World Cup, the official beach soccer World Cup
PROBLEM STATEMENT
Creating a new OTT platform for Beach Soccer fans. Transforming the old website in a new exciting experience.
Beach Soccer aveva già un sito informativo dedicato alle leghe maschili e femminili di beach soccer, ma sentiva la necessità di evolversi verso una piattaforma digitale più avanzata, che potesse offrire contenuti video in diretta e on-demand. The client expressed the need to create a complete and engaging digital experience for fans, making the site not only a source of news, but also a destination for experiencing beach soccer in real time.
GOAL
The main objective was to reinvent the positioning and visual representation of Beach Soccer TV, taking into account the visual style of the existing institutional website.
The first screen is where users first come into contact with the website, so it needs to be truly meaningful. Like all OTT platforms, we decided to go with a dark mode design, so it was very important that (given the light institutional nature of the site) this change would not be problematic for users.
Visual impact: Creating a visually striking platform
Move users: Moving users from the institutional website to the OTT platform
Convert visitors to subscribers: Converting visitors into users who purchase a subscription
Visual Consistency and Enhanced User Experience
The color palette and typography from the institutional website were preserved to ensure immediate brand recognition, even on the new platform. Shades inspired by the sea, sand, and the dynamic energy of beach soccer were carefully chosen to maintain a strong visual connection to the sport.
To enhance the overall user experience, the navigation was designed to be intuitive and seamless. This allowed visitors to effortlessly access live events, on-demand games, match highlights, as well as detailed information about teams and players, ensuring a smooth and engaging viewing experience.
Simple payment flow to access content video
The user can freely access the platform and view all free content without registration. When trying to view freemium content, they are prompted to register for free if not already registered, they’re redirected to sign up or log in. Once logged in, they can access freemium content directly.
Premium content requires both registration and the purchase of a content package. If the user hasn’t purchased one, a paywall appears with package options and a checkout process. After completing the payment, they receive a confirmation email and are redirected to the content. From then on, they can access all premium content included in their package until it expires.
Next Works
Visual Consistency and Enhanced User Experience
The color palette and typography from the institutional website were preserved to ensure immediate brand recognition, even on the new platform. Shades inspired by the sea, sand, and the dynamic energy of beach soccer were carefully chosen to maintain a strong visual connection to the sport.
To enhance the overall user experience, the navigation was designed to be intuitive and seamless. This allowed visitors to effortlessly access live events, on-demand games, match highlights, as well as detailed information about teams and players, ensuring a smooth and engaging viewing experience.
Simple payment flow to access content video
The user can freely access the platform and view all free content without registration. When trying to view freemium content, they are prompted to register for free if not already registered, they’re redirected to sign up or log in. Once logged in, they can access freemium content directly. Premium content requires both registration and the purchase of a content package. If the user hasn’t purchased one, a paywall appears with package options and a checkout process. After completing the payment, they receive a confirmation email and are redirected to the content. From then on, they can access all premium content included in their package until it expires.
GOAL
The main objective was to reinvent the positioning and visual representation of Beach Soccer TV, taking into account the visual style of the existing institutional website.
The first screen is where users first come into contact with the website, so it needs to be truly meaningful. Like all OTT platforms, we decided to go with a dark mode design, so it was very important that (given the light institutional nature of the site) this change would not be problematic for users.
Visual impact: Creating a visually striking platform
Move users: Moving users from the institutional website to the OTT platform
Convert visitors to subscribers: Converting visitors into users who purchase a subscription
Visual Consistency and Enhanced User Experience
The color palette and typography from the institutional website were preserved to ensure immediate brand recognition, even on the new platform. Shades inspired by the sea, sand, and the dynamic energy of beach soccer were carefully chosen to maintain a strong visual connection to the sport.
To enhance the overall user experience, the navigation was designed to be intuitive and seamless. This allowed visitors to effortlessly access live events, on-demand games, match highlights, as well as detailed information about teams and players, ensuring a smooth and engaging viewing experience.
PROBLEM STATEMENT
Creating a new OTT platform for Beach Soccer fans. Transforming the old website in a new exciting experience.
Beach Soccer aveva già un sito informativo dedicato alle leghe maschili e femminili di beach soccer, ma sentiva la necessità di evolversi verso una piattaforma digitale più avanzata, che potesse offrire contenuti video in diretta e on-demand. The client expressed the need to create a complete and engaging digital experience for fans, making the site not only a source of news, but also a destination for experiencing beach soccer in real time.
Simple payment flow to access content video
The user can freely access the platform and view all free content without registration. When trying to view freemium content, they are prompted to register for free if not already registered, they’re redirected to sign up or log in. Once logged in, they can access freemium content directly. Premium content requires both registration and the purchase of a content package. If the user hasn’t purchased one, a paywall appears with package options and a checkout process. After completing the payment, they receive a confirmation email and are redirected to the content. From then on, they can access all premium content included in their package until it expires.
A new customized experience for Beach Soccer's OTT platform
Year:
2023 - 2 months
Core responsabilities:
Visual design, User interface
Output:
Website
Credits:
HiWay Media
A new customized experience for Beach Soccer's OTT platform
Year:
2023 - 2 Months
Core responsabilities:
Visual design, User interface
Output:
Website
Credits:
HiWay Media
PROJECT OVERVIEW
Beach Soccer Worldwide (BSWW) is the official organization that manages and promotes beach soccer globally, recognized by FIFA
Beach Soccer Worldwide (BSWW) is the official organization that manages and promotes beach soccer globally, recognized by FIFA. Founded in the 1990s, it is based in Barcelona and focuses on Organize international beach soccer tournaments, both men's and women's (such as the Euro Beach Soccer League, Copa Libertadores, Intercontinental Cup, etc.),
promote the development of the sport worldwide, including through youth programs and local initiatives, collaborate with FIFA to organize the FIFA Beach Soccer World Cup, the official beach soccer World Cup
Next Works
A new customized experience for Beach Soccer's OTT platform
Year:
2023 - 2 Months
Core responsabilities:
Visual design, User interface
Output:
Website
Credits:
HiWay Media
PROJECT OVERVIEW
Beach Soccer Worldwide (BSWW) is the official organization that manages and promotes beach soccer globally, recognized by FIFA
Beach Soccer Worldwide (BSWW) is the official organization that manages and promotes beach soccer globally, recognized by FIFA. Founded in the 1990s, it is based in Barcelona and focuses on Organize international beach soccer tournaments, both men's and women's (such as the Euro Beach Soccer League, Copa Libertadores, Intercontinental Cup, etc.),promote the development of the sport worldwide, including through youth programs and local initiatives, collaborate with FIFA to organize the FIFA Beach Soccer World Cup, the official beach soccer World Cup
Next Works
PROJECT OVERVIEW
Beach Soccer Worldwide (BSWW) is the official organization that manages and promotes beach soccer globally, recognized by FIFA
Beach Soccer Worldwide (BSWW) is the official organization that manages and promotes beach soccer globally, recognized by FIFA. Founded in the 1990s, it is based in Barcelona and focuses on Organize international beach soccer tournaments, both men's and women's (such as the Euro Beach Soccer League, Copa Libertadores, Intercontinental Cup, etc.),promote the development of the sport worldwide, including through youth programs and local initiatives, collaborate with FIFA to organize the FIFA Beach Soccer World Cup, the official beach soccer World Cup